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Also, if your site views is not matching your adf.ly views, read this
A lot of people seem to be asking this same question. First be sure to wait a few hours for your stats to update. if you have a blog that has traffic, and yet you are getting hardly any adf.ly views or low earnings, here is why:
1 - CPM depends on your visitors location see here
2 - It's possible that your visitor doesn't have cookies enabled. No cookies, no view.
3 - If flash is disabled, this doesn't count as well.
4 - If your visitor didn't view the ad for 5 seconds, then it won't count.
5 - Your visitor didn't click the adf.ly link. Copy paste methods in the url are not legitimate clicks based on the terms of service.
6 - Adblocks, we are doing what we can to stop adblocks
7 - You are not getting unique visitors resulting in raw views
8 - If your visitors are fake, then they will not count
9 - At this time, mobile views give you a little less then half of what's set on our payout rates.
10 - For frozen Views, please contact support.
Whenever a view isn't counted, our advertisers are NOT charged.
Terms of service -
14 - The only legitimate way to open an AdF.ly link is with a mouse click, on the actual link.
To help improve your adf.ly visits, go to tools and add an entry script to your blog/website. I highly recommend setting the delay cap to at least 8 seconds.
Putting adf.ly links everywhere on your blog is not recommended imo. Too many ads will create an annoyance and your visitors will leave due to too much advertising.
Update - Some add ons for firefox will completely skip Interstitial ads on adfly. If users are using the "No Script" add on, views will not count.
Update May 2014th - There seems to be a lot of topics being created about low earnings, statistics not updating, loss of earnings, etc etc. From now on, please post all your issues on this topic. Any more newly created topics on the subject will be removed or moved here if applicable. Please also remember that we can not help you with specific account issues over the forums. I highly recommend contacting support about any issues you may have.
Important note - Remember that your views are always being counted even if your stats are not being updated temporarily. Your views may not change on certain days if changes were made on the server so keep getting those views!
Update - When changes are made on the server, statistics may freeze for a few days.